As an event organizer, you take all the steps to organize the best event. You make sure that your clients and their guests are happy and satisfied when they leave the event. But, sometimes, all your plans fail. Things don’t turn out as planned and your clients have to suffer because of the same. Even your reputation comes at stake.
When you fail, you try to find your mistakes. You try to identify the reasons that spoiled the event and brought disgrace to you. While analyzing, you come across many things. Sometimes, you feel guilty about making silly and stupid mistakes. But, have you ever thought that communication can be a hurdle in the event organization process? Or do you think that poor communication can lead to mistakes? If not, then you should think now.
For a successful event, communication both onsite and offsite should be very clear. As onsite communication is more challenging due to the crowd, you should primarily work on it. Offsite communication can be done anywhere after assembling your team members.
Importance of good communication in the event
First and most important, good communication help in delivering a successful event.
In an event, anything can happen anytime. But, unfortunately, you cannot predict them all. Also, you cannot predict things that require fast response and clear, concise communication with a wide group of people. But, still, you keep mitigation plans. With proper communication in events, you can activate those plans and coordinate responses effectively.
Other than this, crisis management in the event will become easy with effective communication.
How to establish good communication in events
Enable two-way communication
The communication channels you choose for the events should allow two-way communication. You shouldn’t prefer channels through which you can only send out information; the channels should allow the event workforce to respond and share information too.
The two-way communication will clarify the information in detail and processing the next steps will not be an issue for both parties.
Communicate through a single platform
The platform and connectivity of the communication throughout the event workforce should be the same. Before the event starts, make sure all your team members are properly connected and everyone can listen to one another.
With this, nothing will get missed out and there will be proper visibility across the event. If the team members aren’t comfortable, you should train and encourage them to use the platform. To make avoid any problem, choose a platform that is simple to use.
Brief your team before the event
You and your team are preparing for the event for weeks and months. And you are all confident about your roles in the event. But, still, you should brief your team members before the event. Many people think that if any problem occurs, it will get solved through the channels. But, it becomes a big issue later.
While briefing, you should share important information. You should discuss the roles and responsibilities of your team members and check the connectivity of the communication channels as well. This small briefing just before the event will eliminate many problems.
Proper communication in events is very important to become successful. So, include this in your event planning list.