Lead generation is the core of the B2B marketing strategy that drives sales for business growth. Every lead is a potential customer, and converting the target audience’s interest in your products and services spells success. No wonder nearly 67% of B2B data companies in Singapore rely on lead generation as the sole metric to gauge content […]
B2B Lead Generation: 5 Strategies to Drive Leads and Grow Your Business
Lead generation is one of the fundamental domains of any business striving for growth and success. According to Copper and Outfunnel’s Revenue Marketing Report 2021, the quality of the leads is the leading metric for success. Content Marketing Institute also conducted research showing that 85% of marketers in the B2B space prioritize lead generation over […]