Tag: Lead Generation Services

Lead Generation vs. Appointment Setting Services- What is the difference?
Business

Lead Generation vs. Appointment Setting Services- What is the difference?

In order to discover new customers, gain market intelligence, and shorten the sales cycle, organizations often use outbound tele-calling. When structuring prospecting campaigns, people often categorize them into two groups: Appointment Setting- It refers to interacting with interested customers (leads) and arranging sales meetings for them to discuss the business offerings. To bring in new […]

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