When it comes to digital marketing, it’s important for companies to understand the Return on Investment (ROI) of their content marketing efforts. Content marketing is a powerful tool when it comes to increasing brand awareness and driving leads.
But what exactly are the three components that contribute to content marketing ROI?
Let’s take a closer look at each one.
Cost
The cost component of Content Marketing ROI looks at how much money is being spent on content creation and distribution. This includes not only the cost of creating the content but also any additional expenses such as website hosting, email distribution, social media campaigns, etc. It’s important to keep track of these costs so that you can accurately measure your return on investment.
Utilization
The utilization component looks at how effectively your content is being used by your target audience. This includes looking at metrics such as page views, time on site, engagement with comments or shares, and most importantly, conversions. It’s important to track this data over time so that you can identify areas where your content isn’t performing well and make changes accordingly.
Performance
Finally, the performance component looks at how well your content is performing when compared to similar pieces from competitors or other sources in your industry. This includes looking at metrics such as organic search rankings, backlinks, mentions in relevant publications or blogs, and social media impressions or shares. Knowing how well your content performs against similar pieces will give you valuable insights into what works best for reaching your target audience and improving their overall experience with your brand.
Conclusion
All three components cost, utilization and performance are essential elements of measuring Content Marketing ROI for CMOs and CEOs alike. By tracking these components over time and making changes where necessary you can ensure that your digital marketing consultants efforts are delivering maximum benefit to your company.
Digital Piloto can provide expert assistance in developing an effective Content Marketing strategy that will optimize your ROI while staying within budget constraints.
Contact us today for more information about our services!
